👋 Welcome to Rosie by Instacart

Increase Your
Reach & Revenue

Elevate your shopper’s experience with Rosie, the industry-leading, white-label grocery e-commerce software with full service fulfillment capabilities built for local independent grocery.

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Smart, delightfully easy local e-commerce used by:

Get your e-commerce shopping experience with Rosie online in as little as

2 weeks*

Seize the opportunity today
with our fast onboarding
*2 weeks from receipt of validated files

Seamless and stress-free shopping experience for your customers

End-to-End Fulfillment

Leverage a network of hundreds of thousands dedicated shoppers to pick, pack & deliver orders

Phone, chat, and email shopper & retailer support

7 days

Rest easy knowing Rosie's
award winning team
is here to back you up

Own your e-commerce program

Rosie’s easy-to-use platform empowers retailers to win against national chains and online marketplaces by extending your grocery beyond the four walls of your store. Rosie features an e-commerce program your shoppers will love, digital marketing tools that bring products to life online, website pages to share your brand story, and pick, pack and deliver fulfillment capabilities.

E-commerce forward website pages with configurable enhanced navigation
Industry leading digital end cap and retailer-controlled merchandising technology
Dozens of 3rd party integrations with software partners including (POS, rewards, personalization, delivery)
Cater program for fresh & ready, deli orders, catering, and signature prepared foods
Retailer-branded digital engagement platform includes e-commerce and branded mobile app

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Meet your fellow independent grocers who are delivering delight on Rosie.

“We’re in our second year working with Rosie, and 2020 was our highest YOY growth we’ve had to date, a result of being...

Rebecca Daniel
Asst. Store Mgr. & eCommerce Lead
Libbie Market

“For retailers who are evaluating whether or not to switch to Rosie, I would really encourage you to take a look at how much...

Joe Fasula
President and Owner
Gerrity's

“It is very easy for us to invest in our teams in the store when we know in turn that you [Rosie] have our backs on a daily basis....

Joyce Christner
Retail and Data Systems Manager
Stauffers of Kissel Hill

“We would absolutely recommend Rosie. The customers who use it love it. We love the updates to Rosie. We push out the changes to...

Matt McGlashing
eCommerce Lead
Cleghern's Piggly Wiggly

“In picking Rosie, we went out there and we had the best relationship with them. They had great people, a great company, and...

Jonathan Badger
Owner & President
Lee’s Marketplace

“We onboarded 13 stores in 8 weeks with Rosie, which led to a 10 million dollar year – as opposed to 1 million dollars...

Cliff Rigsbee
President and CEO
Rosauers Supermarket

A Rosie success story

joe-fasula-owner-gerritys-supermarkets-scranton-pa

The Right Partner

“For retailers who are evaluating whether or not to switch to Rosie, I would really encourage you to take a look at how much support they provide not just in terms of the technology but in terms... Read full review

See More Grocer Reviews

Accept online SNAP/EBT payments

Millions of customers rely on local grocery to provide the healthy meals on their table, and Rosie makes it possible for you to accept SNAP/EBT payments online. From navigating the approval process with Food and Nutrition Service (FNS) and POS providers, Rosie is with you every step of the way.

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What our customers say

GET EXACTLY WHAT YOU NEED

“I found that when I go to the grocery I’d wander through and get things I’d never need”

Amy
Macey's Customer
Draper, UT

Save Time

“It saved me so much time and made my life so much easier, so it’s amazing”

Abby
Lee's Customer
North Salt Lake, UT

24/7 Customer Service

“The customer service is amazing and I really love that”

Jenna
Lin's Customer
Richfield, UT

Reliable Online Shopping

“l love being able to use all the different platforms and that there is a comment section so I customize what I’m ordering”

Lindsey
Macey's Customer
Draper, UT

Delivered Conveniently

“The people that deliver are great! They come in, they unload everything, it’s just a breeze.”

Micah
Broulim's Customer
Rexburg, ID

Guaranteed Quality

“I appreciate how much better the produce I get now is compared to what I got before. I can specify what I want with my produce, my meat, basically...

Stacia
Lin's Customer
Richfield, UT

Your Favorite Products

“I don’t think there’s one thing I’ve searched for that I haven’t found”

Danielle
Broulim's Customer
Rigby, ID

Seamless integration with all the partners in your tech ecosystem

Rosie can support all your 3rd party integrations from POS, payment processor, rewards, digital coupons, delivery services, single-sign on, Weekly Ad, and Mobile App. Integrate Rosie’s e-commerce experience with your existing website and tech partnerships from loyalty and rewards to your preferred delivery service.

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Grow your Business on Rosie + Instacart

Independent grocers with their own retailer-branded e-commerce experience on Rosie, who have also added Instacart App as an additional e-commerce channel have seen incremental growth in online revenue when using both channels.