One of the best ways to entice a shopper is with a good discount or promotion code. As a retailer, are you issuing promotions and discounts as often as you could be? We know it sounds counterintuitive, but giving your shoppers coupons and discounts are a great way to make money. Promos can lead to bigger baskets, repeat purchases, and even build customer loyalty.
Promo codes are also a great way to increase basket size. In fact, customers who use coupon codes typically spend 24% more than shoppers who don’t use them. Just think about it – shoppers are more likely to buy more things if they believe they’re getting a great deal. Give them an excuse to load up on a few more items!
Consider issuing promo codes at strategic times – holidays or several weeks since a customer’s last purchase – to prompt shoppers to make another purchase. Sending them an email with the latest promo code is a great way to re-engage them and give them a reason to place another order with you when they otherwise may not have.
Finally, promos create customer loyalty. Shoppers who get accustomed to receiving discounts on their birthday or purchase milestones (how about $10 off for their 10th order?) will continue to shop with that retailer. Earn their dollars by showing your appreciation for them as a customer.
Need some examples for promo codes you could create? Rosie retailers have used hundreds of different promotional offers to boost sales. We’ve crunched the numbers and are happy to share with you some of the most popular ones Rosie customers use, plus some other ideas:
STUDENT – It’s no secret that younger grocery shoppers love to shop online – 75% of Gen Z shoppers prefer to do most shopping online when they can out of convenience. Make a promotion with them in mind to attract them to your store.
SENIOR – Americans over 65 are now the fastest-growing category of ecommerce shoppers. Reward your senior shoppers with a code just for them!
GIVETHANKS – Holiday themed promos, like this one for Thanksgiving, give shoppers a helping hand during some of the busiest shopping seasons.
SUMMER15 – Shoppers like knowing how much money they’re saving, so put the percentage or dollar amount they’re getting off their purchase into the promo code so they can directly see the savings.
FACEBOOK10 – Track your coupon codes by putting where you advertised them in the name. By using one that you put out on Facebook versus a different one you shared on email, you can see where your customers are most engaged and most likely to see codes.
