Today at the Groceryshop event, ShoptoCook LLC and Rosie Applications Inc. announced the joint launch of their Omnichannel Digital Marketing Platform. This platform provides Consumer Products Manufacturers (“CPM”) multiple digital touchpoints to target shoppers at local grocers. This omnichannel offering includes website, mobile, eNewsletter, In-store Inspirational Kiosks and targeted eCommerce marketing tactics, as well as an aggregated data analytics dashboard with shopper engagement and behavior analysis.
This program is a win-win-win for retailers, CPMs, and shoppers. It facilitates the growth of local retailers’ existing CPM partnerships, provides a new and innovative offering to CPMs, and drives additional savings and incentives to shoppers.
Rosie’s CEO Nick Nickitas added, “For Rosie and Shoptocook, the vision has always been to help retailers evolve into the Store of the Future. Now, this partnership helps provide CPMs the tools needed to evolve into the Brands of the Future. First, this platform offers innovative solutions for CPMs to get in front of engaged shoppers at key purchase decision moments. Second, our new, joint data analytics dashboard gives our vendor partners the timely in-depth insights they need to succeed. Lastly, our aggregated network allows for greater economies of both scale and scope, growing each CPMs reach to digital shoppers at local retailers.”
“This unique Omnichannel Digital Marketing Platform is currently available across the US where both ShoptoCook LLC and Rosie are service providers. This platform provides both CPMs and local retailers a way to enhance and create customer loyalty through digital marketing initiatives. The platform gives CPMs access to customers across an aggregated network of local retailers through online and in-store digital marketing initiatives. Shopper marketing tactics available today include in-store digital circulars, interactive mobile campaigns, eNewsletter promotions, Inspirational In-store Digital Kiosks, and eCommerce site branding and promotions.” said Al Jones, Vice President Marketing and Content at ShoptoCook LLC.
ABOUT SHOPTOCOOK: With over 16 Years of experience, ShoptoCook is committed to connecting Independent Retailers directly to customers by being a single source to distribute digital advertising, promotion, couponing, and loyalty marketing strategies that connect with your customers at home, work, on the go and most importantly while they are in your store. From in-store kiosks in the aisle that can print or display coupons, recipes, and product information, ShoptoCook provides a digital omnichannel approach to retailer customer engagement that includes the management of websites, e-mail, and SMS programs to web, mobile, e-mail, online ordering solutions. Our aim is simple: deliver solutions that engage shoppers. Visit shoptocook.com/omnichannel, or email omnichannel@shoptocook.com for more information.
ABOUT ROSIE Rosie is the most trusted, locally focused eCommerce company, where customers can find and discover anything they might want to buy online from local stores. Rosie partners with leading independent food retailers and their wholesalers to provide eCommerce, delivery opportunities, omnichannel shopper marketing and deep data services. Rosie serves as the preferred eCommerce partner to leading wholesalers, including as Associated Food Stores (AFS), Associated Grocers of New England, Associated Wholesale Grocers (AWG), Bozzuto’s, CERTCO, C&S Wholesale Grocers, Mason Brothers, Olean Wholesale Grocers, Piggly Wiggly Alabama Distributing Company, and URM Stores. Rosie powers the online shopping platforms of leading local retailers like Brookshire Brothers, Broulim’s Fresh Foods, Clark’s Market, Macey’s, Niemann Foods Inc, and Piggly Wiggly. Visit rosieapp.com for company information and to sign up for a free account. For Rosie news and downloadable media assets, visit here. To see firsthand what retailers and their customers think about Rosie, check out this video. Like us on facebook. Follow us on twitter. For information about Rosie, visit http://meet.rosieapp.com.
